Skip to content
tactern
ExplorePatternsCompanies
Search library/Submit a tactic
tactern

Growth is a practice. Study the patterns.

Explore the libraryAboutOur methodologySubmit a tacticPrivacy
© 2026 Tactern
Growth systems

Grab and Figma, side by side.

Compare the tactics currently documented in Tactern. This is a research view, not a scorecard.

Grab
CanvaDesignNotionProductivityDropboxStorageSlackProductivityLinearProductivityLoomVideoCalendlyProductivityHubSpotMarketingShopifyCommerceDuolingoEducationWiseFintechRevolutFintechAirbnbTravelUberMobilityGrabMobilityTokopediaCommerceShopeeCommerceWahdaCommunity
Growth teardown

Grab

A Southeast Asian platform for rides, delivery, and financial services.

Documented
2 tactics
Context
Mobility · Marketplace
Open teardown ↗
Figma
CanvaDesignNotionProductivityDropboxStorageFigmaDesignSlackProductivityLinearProductivityLoomVideoCalendlyProductivityHubSpotMarketingShopifyCommerceDuolingoEducationWiseFintechRevolutFintechAirbnbTravelUberMobilityTokopediaCommerceShopeeCommerceWahdaCommunity
Growth teardown

Figma

A collaborative platform for designing and building digital products.

Documented
4 tactics
Context
Design · Freemium
Open teardown ↗
Shared patterns

No shared pattern documented yet.

More research is needed before a shared mechanism can be identified.

Different emphasis

Where the current research diverges.

GrabLoyalty Rewards · Cross-Sell

FigmaInvite Loop · Template Activation · Creator Ecosystem

Read the systems by growth stage

Documented tactics only
01

Acquisition

Get discovered

Grab
  • Not documented in Tactern yet.
Figma
  • A community of reusable resourcesCreator Ecosystem
02

Activation

Deliver the first win

Grab
  • Not documented in Tactern yet.
Figma
  • The multiplayer invite loopInvite Loop
  • Duplicate a starting pointTemplate Activation
  • Design lessons connect concepts to hands-on practiceProduct Education
04

Retention

Give people a reason to return

Grab
  • Rewards connect one transaction to the nextLoyalty Rewards
  • Transport demand can introduce a delivery use caseCross-Sell
Figma
  • A community of reusable resources
Creator Ecosystem
  • Design lessons connect concepts to hands-on practiceProduct Education
  • 05

    Monetization

    Create value worth paying for

    Grab
    • Transport demand can introduce a delivery use caseCross-Sell
    Figma
    • Not documented in Tactern yet.
    06

    Virality

    Build growth into the product

    Grab
    • Not documented in Tactern yet.
    Figma
    • The multiplayer invite loopInvite Loop