The patterns behind the tactics.
Different products often solve the same growth problem. Understand the mechanism, then see how companies make it their own.
22 patterns
Template-Led Acquisition
Turn a specific search into a useful starting point.
Two-Sided Referral
Give both people a reason to make the introduction.
Free Tool Acquisition
Solve a small problem before asking for a commitment.
Freemium Conversion
Let product usage reveal the reason to upgrade.
Invite Loop
Make the next useful step a shared one.
Shareable Output
Let the work travel beyond the workspace.
Progress Streak
Make consistent effort visible.
Feature Gating
Charge for capabilities that become useful as needs grow.
Template Activation
Replace the blank page with a working example.
Creator Ecosystem
Let practitioners expand what the product can do.
Saved History
Make yesterday’s work useful again tomorrow.
Collaboration Loop
Let one contribution create the next reason to return.
Import Existing Data
Bring the user’s real work into the first session.
Product Education
Teach the next useful action in context.
Seat-Based Expansion
Grow revenue as a team adopts the product.
Marketplace Distribution
Meet users inside an ecosystem they already use.
Social Proof
Make the decision easier to evaluate with other people’s experience.
Referral Credits
Reward a qualifying introduction with future product value.
Loyalty Rewards
Connect repeat purchases to a tangible benefit.
Cross-Sell
Offer an adjacent service at a relevant moment.
Free Trial
Let a prospective customer evaluate the paid experience.
Referral Missions
Turn waitlist referrals into visible progress through points, missions, and rewards.