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Template-Led Acquisition
Canva connects specific design searches to public templates that lead directly into creation.
The growth research library
See how great
companies grow.
Explore the tactics, patterns, and flows behind the world’s
most interesting growth strategies.
Explore by stage
60 tactics across 19 companiesFeatured tactics
Real companies. Specific tactics.
Patterns
Template-Led Acquisition
Turn a specific search into a useful starting point.
3 tactics
Two-Sided Referral
Give both people a reason to make the introduction.
2 tactics
Free Tool Acquisition
Solve a small problem before asking for a commitment.
5 tactics
Freemium Conversion
Let product usage reveal the reason to upgrade.
Search the library
Search companies, tactics, and patterns, then narrow by stage, industry, and business model.
Search the libraryResearch methodology
See how Tactern separates observed evidence from editorial analysis.
Read our research approach
