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Explore growth tactics | Tactern
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60 tactics

Company → Tactic → Pattern → Flow

CanvaGrowth path
01Google Search
02Template landing page
03Browse template
04Start designing
05Signup
Mechanism map · Tactern analysis
Canva

Template-Led Acquisition

Canva connects specific design searches to public templates that lead directly into creation.

AcquisitionActivationProduct-led
DropboxReferral loop
01Existing user
02Shares invitation
03Friend signs up
04Installs desktop app
05Both earn storage
Mechanism map · Tactern analysis
Dropbox

Two-Sided Referral

Dropbox gives the inviter and eligible new user additional storage after the referral requirements are completed.

AcquisitionViralityProduct-led
DuolingoReturn loop
01Complete lesson
02Extend streak
03See progress
04Return tomorrow
05Practice again
Mechanism map · Tactern analysis
Duolingo

Progress Streak

Duolingo turns consecutive days of practice into visible progress worth returning to.

RetentionProduct-led
NotionGrowth path
01Find workflow
02Preview template
03Add to workspace
04Customize
05Use again
Mechanism map · Tactern analysis
Notion

A template for every starting point

Notion’s template marketplace connects specific workflows with pages people can add to their workspace.

AcquisitionActivationProduct-led
FigmaCollaboration loop
01Create file
02Share access
03Teammate joins
04Review together
05Invite another collaborator
Mechanism map · Tactern analysis
Figma

The multiplayer invite loop

Figma’s shared files give designers a practical reason to invite teammates into a working document.

ActivationViralityProduct-led
LoomGrowth path
01Record video
02Send link
03Recipient watches
04Respond
05Record own video
Mechanism map · Tactern analysis
Loom

Every video is a product introduction

A Loom link takes a recipient straight to a recorded explanation and exposes the tool through useful work.

AcquisitionViralityProduct-led
CanvaGrowth path
01Choose format
02Apply template
03Replace content
04Export design
Mechanism map · Tactern analysis
Canva

Start with something, not a blank canvas

Canva templates supply a composition that users can customize for their own task.

ActivationProduct-led
CanvaCollaboration loop
01Create design
02Invite team
03Add feedback
04Revise
05Return to project
Mechanism map · Tactern analysis
Canva

Design becomes shared work

Canva connects creating a design to sharing it with people who can contribute and review.

ActivationRetentionProduct-led
NotionGrowth path
01Creator builds template
02Publishes listing
03Audience discovers
04Adds template
05Creator maintains it
Mechanism map · Tactern analysis
Notion

Creators distribute useful workspaces

Notion’s marketplace lets creators publish templates for other people’s workflows.

AcquisitionRetentionProduct-led
NotionGrowth path
01Select old tool
02Import content
03Review pages
04Continue working
Mechanism map · Tactern analysis
Notion

Import an existing workspace

Notion provides import paths so an evaluation can start with existing information.

ActivationProduct-led
FigmaGrowth path
01Browse templates
02Choose use case
03Duplicate
04Adapt with team
Mechanism map · Tactern analysis
Figma

Duplicate a starting point

Figma and FigJam templates let a user begin with an existing structure.

ActivationProduct-led
FigmaGrowth path
01Create resource
02Publish
03Designer discovers
04Duplicate
05Adapt
Mechanism map · Tactern analysis
Figma

A community of reusable resources

Figma Community gives creators a distribution surface for reusable design resources.

AcquisitionRetentionProduct-led
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