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Growth systems

Linear and Figma, side by side.

Compare the tactics currently documented in Tactern. This is a research view, not a scorecard.

Linear
CanvaDesignNotionProductivityDropboxStorageSlackProductivityLinearProductivityLoomVideoCalendlyProductivityHubSpotMarketingShopifyCommerceDuolingoEducationWiseFintechRevolutFintechAirbnbTravelUberMobilityGrabMobilityTokopediaCommerceShopeeCommerceWahdaCommunity
Growth teardown

Linear

Issue tracking and product planning for software teams.

Documented
5 tactics
Context
Productivity · Freemium
Open teardown ↗
Figma
CanvaDesignNotionProductivityDropboxStorageFigmaDesignSlackProductivityLoomVideoCalendlyProductivityHubSpotMarketingShopifyCommerceDuolingoEducationWiseFintechRevolutFintechAirbnbTravelUberMobilityGrabMobilityTokopediaCommerceShopeeCommerceWahdaCommunity
Growth teardown

Figma

A collaborative platform for designing and building digital products.

Documented
4 tactics
Context
Design · Freemium
Open teardown ↗
Shared patterns

The overlap in their documented systems.

Template Activation
Different emphasis

Where the current research diverges.

LinearFreemium Conversion · Saved History · Collaboration Loop

FigmaInvite Loop · Creator Ecosystem · Product Education

Read the systems by growth stage

Documented tactics only
01

Acquisition

Get discovered

Linear
  • Not documented in Tactern yet.
Figma
  • A community of reusable resourcesCreator Ecosystem
02

Activation

Deliver the first win

Linear
  • Import issues into the evaluationImport Existing Data
  • Issue templates standardize the first useful inputTemplate Activation
  • Issue updates return people to the same source of truthCollaboration Loop
Figma
  • The multiplayer invite loopInvite Loop
  • Duplicate a starting pointTemplate Activation
  • Design lessons connect concepts to hands-on practiceProduct Education
03

Conversion

Turn interest into intent

Linear
  • A free workspace lets a team test its real process
Freemium Conversion
Figma
  • Not documented in Tactern yet.
04

Retention

Give people a reason to return

Linear
  • Recurring cycles keep planning anchored in prior workSaved History
  • Issue updates return people to the same source of truthCollaboration Loop
Figma
  • A community of reusable resourcesCreator Ecosystem
  • Design lessons connect concepts to hands-on practiceProduct Education
05

Monetization

Create value worth paying for

Linear
  • A free workspace lets a team test its real processFreemium Conversion
Figma
  • Not documented in Tactern yet.
06

Virality

Build growth into the product

Linear
  • Issue updates return people to the same source of truthCollaboration Loop
Figma
  • The multiplayer invite loopInvite Loop