Company growth teardown
Dropbox
Cloud storage and file collaboration for individuals and teams.
Dropbox's growth system
Acquisition
Get discovered
Activation
Deliver the first win
Retention
Give people a reason to return
Virality
Build growth into the product
Two-Sided Referral
Dropbox gives the inviter and eligible new user additional storage after the referral requirements are completed.
A shared file link introduces recipients to Dropbox
Dropbox allows owners to share file and folder links with recipients.
File requests recruit contributors into a useful task
Dropbox file requests give other people a destination for uploading requested material.
Growth map
Possible connections · Tactern analysis- Existing user
- Both earn storage
- Save file
- Recipient previews content
- Create file request
- Owner collects material
This map connects the researched tactics into a possible system. It is not a verified user journey or a complete account of Dropbox's strategy.
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