Notion
A workspace that brings documents, projects, and knowledge together.
Notion's growth system
Acquisition
Get discovered
A template for every starting point
Notion’s template marketplace connects specific workflows with pages people can add to their workspace.
Creators distribute useful workspaces
Notion’s marketplace lets creators publish templates for other people’s workflows.
Public pages turn a workspace into a distribution surface
Notion Sites lets a page owner publish a live page and optionally allow visitors to duplicate it.
Activation
Deliver the first win
A template for every starting point
Notion’s template marketplace connects specific workflows with pages people can add to their workspace.
Import an existing workspace
Notion provides import paths so an evaluation can start with existing information.
Comments bring collaborators back to a shared page
Notion supports comments and mentions around the documents a team is already using.
Retention
Give people a reason to return
Monetization
Create value worth paying for
Virality
Build growth into the product
Public pages turn a workspace into a distribution surface
Notion Sites lets a page owner publish a live page and optionally allow visitors to duplicate it.
Comments bring collaborators back to a shared page
Notion supports comments and mentions around the documents a team is already using.
A personal workspace can become a paid team workspace
Notion distinguishes workspace members and guests, with paid membership depending on the selected plan.
Growth map
Possible connections · Tactern analysis- Find workflow
- Use again
- Creator builds template
- Creator maintains it
- Select old tool
- Continue working
- Create useful page
This map connects the researched tactics into a possible system. It is not a verified user journey or a complete account of Notion's strategy.
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