Company growth teardown
Slack
Team communication organized around channels and shared work.
Slack's growth system
Acquisition
Get discovered
Activation
Deliver the first win
Retention
Give people a reason to return
Monetization
Create value worth paying for
Virality
Build growth into the product
Growth map
Possible connections · Tactern analysis- Create workspace
- Start conversation
- Find app
- Continue in channel
- Join workspace
- Participate in team work
- Team adopts Slack
This map connects the researched tactics into a possible system. It is not a verified user journey or a complete account of Slack's strategy.
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