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Shopee growth strategy: tactics and patterns | Tactern
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Company growth teardown

Shopee

An ecommerce marketplace with seller tools and shopping promotions.

CommerceMarketplaceB2C1 tactics in the libraryVisit website ↗
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CanvaDesignNotionProductivityDropboxStorageFigmaDesignSlackProductivityLinearProductivityLoomVideoCalendlyProductivityHubSpotMarketingShopifyCommerceDuolingoEducationWiseFintechRevolutFintechAirbnbTravelUberMobilityGrabMobilityTokopediaCommerceWahdaCommunity
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Shopee's growth system

Retention

Give people a reason to return

Coins give repeat shopping a reward

Shopee uses a coin reward system in eligible markets and transactions.

Growth map

Possible connections · Tactern analysis
  1. 01Trigger
    Eligible purchase
  2. 02Outcome
    Redeem eligible coins

This map connects the researched tactics into a possible system. It is not a verified user journey or a complete account of Shopee's strategy.

A teardown in progress.

These are the tactics currently in the library. An unlisted stage means research has not been added, not that the company has no strategy for it.

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Investigate alongside Shopee.

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