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Tokopedia growth strategy: tactics and patterns | Tactern
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Company growth teardown

Tokopedia

An Indonesian online marketplace connecting shoppers and merchants.

CommerceMarketplaceB2C1 tactics in the libraryVisit website ↗
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CanvaDesignNotionProductivityDropboxStorageFigmaDesignSlackProductivityLinearProductivityLoomVideoCalendlyProductivityHubSpotMarketingShopifyCommerceDuolingoEducationWiseFintechRevolutFintechAirbnbTravelUberMobilityGrabMobilityShopeeCommerceWahdaCommunity
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Tokopedia's growth system

Conversion

Turn interest into intent

Buyer feedback helps evaluate sellers

Tokopedia’s marketplace presents seller and product context to shoppers comparing options.

Growth map

Possible connections · Tactern analysis
  1. 01Trigger
    Search product
  2. 02Outcome
    Choose listing

This map connects the researched tactics into a possible system. It is not a verified user journey or a complete account of Tokopedia's strategy.

A teardown in progress.

These are the tactics currently in the library. An unlisted stage means research has not been added, not that the company has no strategy for it.

Browse Tokopedia tactics

Investigate alongside Tokopedia.

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