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Growth systems

Notion and Figma, side by side.

Compare the tactics currently documented in Tactern. This is a research view, not a scorecard.

Notion
CanvaDesignNotionProductivityDropboxStorageSlackProductivityLinearProductivityLoomVideoCalendlyProductivityHubSpotMarketingShopifyCommerceDuolingoEducationWiseFintechRevolutFintechAirbnbTravelUberMobilityGrabMobilityTokopediaCommerceShopeeCommerceWahdaCommunity
Growth teardown

Notion

A workspace that brings documents, projects, and knowledge together.

Documented
6 tactics
Context
Productivity · Freemium
Open teardown ↗
Figma
CanvaDesignDropboxStorageFigmaDesignSlackProductivityLinearProductivityLoomVideoCalendlyProductivityHubSpotMarketingShopifyCommerceDuolingoEducationWiseFintechRevolutFintechAirbnbTravelUberMobilityGrabMobilityTokopediaCommerceShopeeCommerceWahdaCommunity
Growth teardown

Figma

A collaborative platform for designing and building digital products.

Documented
4 tactics
Context
Design · Freemium
Open teardown ↗
Shared patterns

The overlap in their documented systems.

Creator Ecosystem
Different emphasis

Where the current research diverges.

NotionTemplate-Led Acquisition · Shareable Output · Collaboration Loop

FigmaInvite Loop · Template Activation · Product Education

Read the systems by growth stage

Documented tactics only
01

Acquisition

Get discovered

Notion
  • A template for every starting pointTemplate-Led Acquisition
  • Creators distribute useful workspacesCreator Ecosystem
  • Public pages turn a workspace into a distribution surfaceShareable Output
Figma
  • A community of reusable resourcesCreator Ecosystem
02

Activation

Deliver the first win

Notion
  • A template for every starting pointTemplate-Led Acquisition
  • Import an existing workspaceImport Existing Data
  • Comments bring collaborators back to a shared pageCollaboration Loop
Figma
  • The multiplayer invite loopInvite Loop
  • Duplicate a starting pointTemplate Activation
  • Design lessons connect concepts to hands-on practiceProduct Education
04

Retention

Give people a reason to return

Notion
  • Creators distribute useful workspacesCreator Ecosystem
  • Comments bring collaborators back to a shared pageCollaboration Loop
Figma
  • A community of reusable resourcesCreator Ecosystem
  • Design lessons connect concepts to hands-on practiceProduct Education
05

Monetization

Create value worth paying for

Notion
  • A personal workspace can become a paid team workspaceSeat-Based Expansion
Figma
  • Not documented in Tactern yet.
06

Virality

Build growth into the product

Notion
  • Public pages turn a workspace into a distribution surfaceShareable Output
  • Comments bring collaborators back to a shared pageCollaboration Loop
  • A personal workspace can become a paid team workspaceSeat-Based Expansion
Figma
  • The multiplayer invite loopInvite Loop