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Growth systems

Shopee and Figma, side by side.

Compare the tactics currently documented in Tactern. This is a research view, not a scorecard.

Shopee
CanvaDesignNotionProductivityDropboxStorageSlackProductivityLinearProductivityLoomVideoCalendlyProductivityHubSpotMarketingShopifyCommerceDuolingoEducationWiseFintechRevolutFintechAirbnbTravelUberMobilityGrabMobilityTokopediaCommerceShopeeCommerceWahdaCommunity
Growth teardown

Shopee

An ecommerce marketplace with seller tools and shopping promotions.

Documented
1 tactics
Context
Commerce · Marketplace
Open teardown ↗
Figma
CanvaDesignNotionProductivityDropboxStorageFigmaDesignSlackProductivityLinearProductivityLoomVideoCalendlyProductivityHubSpotMarketingShopifyCommerceDuolingoEducationWiseFintechRevolutFintechAirbnbTravelUberMobilityGrabMobilityTokopediaCommerceWahdaCommunity
Growth teardown

Figma

A collaborative platform for designing and building digital products.

Documented
4 tactics
Context
Design · Freemium
Open teardown ↗
Shared patterns

No shared pattern documented yet.

More research is needed before a shared mechanism can be identified.

Different emphasis

Where the current research diverges.

ShopeeLoyalty Rewards

FigmaInvite Loop · Template Activation · Creator Ecosystem

Read the systems by growth stage

Documented tactics only
01

Acquisition

Get discovered

Shopee
  • Not documented in Tactern yet.
Figma
  • A community of reusable resourcesCreator Ecosystem
02

Activation

Deliver the first win

Shopee
  • Not documented in Tactern yet.
Figma
  • The multiplayer invite loopInvite Loop
  • Duplicate a starting pointTemplate Activation
  • Design lessons connect concepts to hands-on practiceProduct Education
04

Retention

Give people a reason to return

Shopee
  • Coins give repeat shopping a rewardLoyalty Rewards
Figma
  • A community of reusable resourcesCreator Ecosystem
  • Design lessons connect concepts to hands-on practice
Product Education
06

Virality

Build growth into the product

Shopee
  • Not documented in Tactern yet.
Figma
  • The multiplayer invite loopInvite Loop