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Growth systems

Tokopedia and Figma, side by side.

Compare the tactics currently documented in Tactern. This is a research view, not a scorecard.

Tokopedia
CanvaDesignNotionProductivityDropboxStorageSlackProductivityLinearProductivityLoomVideoCalendlyProductivityHubSpotMarketingShopifyCommerceDuolingoEducationWiseFintechRevolutFintechAirbnbTravelUberMobilityGrabMobilityTokopediaCommerceShopeeCommerceWahdaCommunity
Growth teardown

Tokopedia

An Indonesian online marketplace connecting shoppers and merchants.

Documented
1 tactics
Context
Commerce · Marketplace
Open teardown ↗
Figma
CanvaDesignNotionProductivityDropboxStorageFigmaDesignSlackProductivityLinearProductivityLoomVideoCalendlyProductivityHubSpotMarketingShopifyCommerceDuolingoEducationWiseFintechRevolutFintechAirbnbTravelUberMobilityGrabMobilityShopeeCommerceWahdaCommunity
Growth teardown

Figma

A collaborative platform for designing and building digital products.

Documented
4 tactics
Context
Design · Freemium
Open teardown ↗
Shared patterns

No shared pattern documented yet.

More research is needed before a shared mechanism can be identified.

Different emphasis

Where the current research diverges.

TokopediaSocial Proof

FigmaInvite Loop · Template Activation · Creator Ecosystem

Read the systems by growth stage

Documented tactics only
01

Acquisition

Get discovered

Tokopedia
  • Not documented in Tactern yet.
Figma
  • A community of reusable resourcesCreator Ecosystem
02

Activation

Deliver the first win

Tokopedia
  • Not documented in Tactern yet.
Figma
  • The multiplayer invite loopInvite Loop
  • Duplicate a starting pointTemplate Activation
  • Design lessons connect concepts to hands-on practiceProduct Education
03

Conversion

Turn interest into intent

Tokopedia
  • Buyer feedback helps evaluate sellersSocial Proof
Figma
  • Not documented in Tactern yet.
04

Retention

Give people a reason to return

Tokopedia
  • Not documented in Tactern yet.
Figma
  • A community of reusable resourcesCreator Ecosystem
  • Design lessons connect concepts to hands-on practiceProduct Education
06

Virality

Build growth into the product

Tokopedia
  • Not documented in Tactern yet.
Figma
  • The multiplayer invite loopInvite Loop