Company growth teardown
Wise
International money transfers and multi-currency accounts.
Wise's growth system
Acquisition
Get discovered
A free transfer for a friend, a reward for the inviter
Wise’s free-transfer invite program gives friends a transfer discount and rewards inviters after qualifying transfers.
Currency conversion captures a pre-transfer question
Wise provides a public currency converter for people comparing amounts across currencies.
Conversion
Turn interest into intent
Virality
Build growth into the product
Growth map
Possible connections · Tactern analysis- Open eligible offer
- Inviter receives reward
- Look up exchange amount
- Consider transfer service
This map connects the researched tactics into a possible system. It is not a verified user journey or a complete account of Wise's strategy.
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