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22 tactics

Company → Tactic → Pattern → Flow

retention
DuolingoReturn loop
01Complete lesson
02Extend streak
03See progress
04Return tomorrow
05Practice again
Mechanism map · Tactern analysis
Duolingo

Progress Streak

Duolingo turns consecutive days of practice into visible progress worth returning to.

Retention
Product-led
CanvaCollaboration loop
01Create design
02Invite team
03Add feedback
04Revise
05Return to project
Mechanism map · Tactern analysis
Canva

Design becomes shared work

Canva connects creating a design to sharing it with people who can contribute and review.

ActivationRetentionProduct-led
NotionGrowth path
01Creator builds template
02Publishes listing
03Audience discovers
04Adds template
05Creator maintains it
Mechanism map · Tactern analysis
Notion

Creators distribute useful workspaces

Notion’s marketplace lets creators publish templates for other people’s workflows.

AcquisitionRetentionProduct-led
FigmaGrowth path
01Create resource
02Publish
03Designer discovers
04Duplicate
05Adapt
Mechanism map · Tactern analysis
Figma

A community of reusable resources

Figma Community gives creators a distribution surface for reusable design resources.

AcquisitionRetentionProduct-led
GrabReturn loop
01Use eligible service
02Earn benefit
03Browse rewards
04Redeem
Mechanism map · Tactern analysis
Grab

Rewards connect one transaction to the next

Grab’s rewards program offers benefits associated with eligible platform activity.

RetentionMobility
ShopeeReturn loop
01Eligible purchase
02Earn coins
03Return to shop
04Redeem eligible coins
Mechanism map · Tactern analysis
Shopee

Coins give repeat shopping a reward

Shopee uses a coin reward system in eligible markets and transactions.

RetentionCommerce
CanvaGrowth path
01Designer creates template
02Submit to creator program
03Template becomes discoverable
04User adapts design
Mechanism map · Tactern analysis
Canva

Creators turn specialist knowledge into templates

Canva Creators contribute templates that help other people start with a more relevant design.

AcquisitionRetentionProduct-led
CanvaGrowth path
01Find design lesson
02Learn a technique
03Try it in Canva
04Build a reusable skill
Mechanism map · Tactern analysis
Canva

Design School teaches tasks that lead back to the editor

Canva’s Design School pairs design education with the tool people use to practice.

ActivationRetentionProduct-led
NotionCollaboration loop
01Share project page
02Mention a collaborator
03Receive notification
04Reply in context
Mechanism map · Tactern analysis
Notion

Comments bring collaborators back to a shared page

Notion supports comments and mentions around the documents a team is already using.

ActivationRetentionProduct-led
DropboxCollaboration loop
01Create file request
02Share upload destination
03Contributor sends file
04Owner collects material
Mechanism map · Tactern analysis
Dropbox

File requests recruit contributors into a useful task

Dropbox file requests give other people a destination for uploading requested material.

ActivationRetentionProduct-led
FigmaGrowth path
01Look up design concept
02Read practical lesson
03Try technique
04Continue design project
Mechanism map · Tactern analysis
Figma

Design lessons connect concepts to hands-on practice

Figma publishes design learning material for people building skills with visual interfaces.

ActivationRetentionProduct-led
SlackGrowth path
01Join workspace
02Learn channel model
03Send first message
04Participate in team work
Mechanism map · Tactern analysis
Slack

Getting-started guidance teaches a shared vocabulary

Slack introduces members to channels, messages, and other core actions through its getting-started resources.

ActivationRetentionProduct-led
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