Template-Led Acquisition
Canva connects specific design searches to public templates that lead directly into creation.
Follow a company, investigate a pattern, or start with the stage you're working on.
Company → Tactic → Pattern → Flow
Canva connects specific design searches to public templates that lead directly into creation.
Dropbox gives the inviter and eligible new user additional storage after the referral requirements are completed.
Notion’s template marketplace connects specific workflows with pages people can add to their workspace.
A Loom link takes a recipient straight to a recorded explanation and exposes the tool through useful work.
Notion’s marketplace lets creators publish templates for other people’s workflows.
Figma Community gives creators a distribution surface for reusable design resources.
Slack’s app directory surfaces integrations for tools a team already uses.
Calendly booking links introduce invitees to the scheduling experience while solving a real coordination problem.
HubSpot’s Website Grader provides a diagnostic entry point related to a broader marketing workflow.
Shopify offers a business name generator as an early step in starting a business.
Wise’s free-transfer invite program gives friends a transfer discount and rewards inviters after qualifying transfers.
Revolut referral campaigns specify actions an invited person must complete for an eligible reward.