Skip to content
tactern
ExplorePatternsCompanies
Search library/Submit a tactic
tactern

Growth is a practice. Study the patterns.

Explore the libraryAboutOur methodologySubmit a tacticPrivacy
© 2026 Tactern
Explore growth tactics | Tactern
The library

Find your next growth idea.

Follow a company, investigate a pattern, or start with the stage you're working on.

Filter library

Reset
Search the library
Growth stage Select any
Pattern Select any
Business model Select any
Audience Select any
23 tactics

Company → Tactic → Pattern → Flow

acquisition
CanvaGrowth path
01Google Search
02Template landing page
03Browse template
04Start designing
05Signup
Mechanism map · Tactern analysis
Canva

Template-Led Acquisition

Canva connects specific design searches to public templates that lead directly into creation.

Acquisition
Activation
Product-led
DropboxReferral loop
01Existing user
02Shares invitation
03Friend signs up
04Installs desktop app
05Both earn storage
Mechanism map · Tactern analysis
Dropbox

Two-Sided Referral

Dropbox gives the inviter and eligible new user additional storage after the referral requirements are completed.

AcquisitionViralityProduct-led
NotionGrowth path
01Find workflow
02Preview template
03Add to workspace
04Customize
05Use again
Mechanism map · Tactern analysis
Notion

A template for every starting point

Notion’s template marketplace connects specific workflows with pages people can add to their workspace.

AcquisitionActivationProduct-led
LoomGrowth path
01Record video
02Send link
03Recipient watches
04Respond
05Record own video
Mechanism map · Tactern analysis
Loom

Every video is a product introduction

A Loom link takes a recipient straight to a recorded explanation and exposes the tool through useful work.

AcquisitionViralityProduct-led
NotionGrowth path
01Creator builds template
02Publishes listing
03Audience discovers
04Adds template
05Creator maintains it
Mechanism map · Tactern analysis
Notion

Creators distribute useful workspaces

Notion’s marketplace lets creators publish templates for other people’s workflows.

AcquisitionRetentionProduct-led
FigmaGrowth path
01Create resource
02Publish
03Designer discovers
04Duplicate
05Adapt
Mechanism map · Tactern analysis
Figma

A community of reusable resources

Figma Community gives creators a distribution surface for reusable design resources.

AcquisitionRetentionProduct-led
SlackGrowth path
01Find app
02Connect tool
03Receive useful update
04Continue in channel
Mechanism map · Tactern analysis
Slack

Apps connect existing workflows

Slack’s app directory surfaces integrations for tools a team already uses.

AcquisitionProduct-led
CalendlyGrowth path
01Set availability
02Share booking link
03Invitee picks time
04Meeting booked
05Invitee discovers Calendly
Mechanism map · Tactern analysis
Calendly

Scheduling links carry the product

Calendly booking links introduce invitees to the scheduling experience while solving a real coordination problem.

AcquisitionViralityProduct-led
HubSpotGrowth path
01Enter website
02Run grader
03Review findings
04Explore next steps
Mechanism map · Tactern analysis
HubSpot

A website check opens the conversation

HubSpot’s Website Grader provides a diagnostic entry point related to a broader marketing workflow.

AcquisitionConversionProduct-led
ShopifyGrowth path
01Need a name
02Use generator
03Review ideas
04Plan store
Mechanism map · Tactern analysis
Shopify

A business name before a storefront

Shopify offers a business name generator as an early step in starting a business.

AcquisitionConversionCommerce
WiseReferral loop
01Open eligible offer
02Share link
03Friend gets discount
04Qualifying transfer
05Inviter receives reward
Mechanism map · Tactern analysis
Wise

A free transfer for a friend, a reward for the inviter

Wise’s free-transfer invite program gives friends a transfer discount and rewards inviters after qualifying transfers.

AcquisitionViralityFintech
RevolutReferral loop
01Receive campaign
02Invite friend
03Friend completes requirements
04Eligible inviter rewarded
Mechanism map · Tactern analysis
Revolut

A reward after qualifying actions

Revolut referral campaigns specify actions an invited person must complete for an eligible reward.

AcquisitionViralityProduct-led
Page 1 of 2Next page