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Explore growth tactics | Tactern
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21 tactics

Company → Tactic → Pattern → Flow

virality
DropboxReferral loop
01Existing user
02Shares invitation
03Friend signs up
04Installs desktop app
05Both earn storage
Mechanism map · Tactern analysis
Dropbox

Two-Sided Referral

Dropbox gives the inviter and eligible new user additional storage after the referral requirements are completed.

Acquisition
Virality
Product-led
FigmaCollaboration loop
01Create file
02Share access
03Teammate joins
04Review together
05Invite another collaborator
Mechanism map · Tactern analysis
Figma

The multiplayer invite loop

Figma’s shared files give designers a practical reason to invite teammates into a working document.

ActivationViralityProduct-led
LoomGrowth path
01Record video
02Send link
03Recipient watches
04Respond
05Record own video
Mechanism map · Tactern analysis
Loom

Every video is a product introduction

A Loom link takes a recipient straight to a recorded explanation and exposes the tool through useful work.

AcquisitionViralityProduct-led
CanvaCollaboration loop
01Create design
02Invite team
03Add feedback
04Revise
05Return to project
Mechanism map · Tactern analysis
Canva

Design becomes shared work

Canva connects creating a design to sharing it with people who can contribute and review.

ActivationRetentionProduct-led
SlackCollaboration loop
01Create workspace
02Invite colleagues
03Join channel
04Start conversation
Mechanism map · Tactern analysis
Slack

Invite teammates into the workspace

Slack workspaces become useful when colleagues join the conversation.

ActivationViralityProduct-led
CalendlyGrowth path
01Set availability
02Share booking link
03Invitee picks time
04Meeting booked
05Invitee discovers Calendly
Mechanism map · Tactern analysis
Calendly

Scheduling links carry the product

Calendly booking links introduce invitees to the scheduling experience while solving a real coordination problem.

AcquisitionViralityProduct-led
WiseReferral loop
01Open eligible offer
02Share link
03Friend gets discount
04Qualifying transfer
05Inviter receives reward
Mechanism map · Tactern analysis
Wise

A free transfer for a friend, a reward for the inviter

Wise’s free-transfer invite program gives friends a transfer discount and rewards inviters after qualifying transfers.

AcquisitionViralityFintech
RevolutReferral loop
01Receive campaign
02Invite friend
03Friend completes requirements
04Eligible inviter rewarded
Mechanism map · Tactern analysis
Revolut

A reward after qualifying actions

Revolut referral campaigns specify actions an invited person must complete for an eligible reward.

AcquisitionViralityProduct-led
UberReferral loop
01Find eligible offer
02Share invitation
03Complete qualifying activity
04Reward issued
Mechanism map · Tactern analysis
Uber

Referral offers tied to local programs

Uber provides referral programs whose rewards and qualifying steps depend on market and participant type.

AcquisitionViralityMobility
CanvaGrowth path
01Create design
02Share or export
03Audience sees output
04Discover creation tool
Mechanism map · Tactern analysis
Canva

Finished designs travel outside Canva

Canva’s export and sharing options let a created artifact reach people beyond the original editor.

AcquisitionViralityProduct-led
WahdaReferral loop
01Join waitlist
02Receive referral code
03Share invite link
04Friend completes signup
05Earn points
Mechanism map · Tactern analysis
Wahda

A waitlist referral becomes a shared quest

Wahda gives waitlist participants a referral code, points for successful signups, dashboard missions, and a leaderboard reward chance.

AcquisitionViralityCommunity
NotionGrowth path
01Create useful page
02Publish Notion Site
03Share public URL
04Visitor reads or duplicates
Mechanism map · Tactern analysis
Notion

Public pages turn a workspace into a distribution surface

Notion Sites lets a page owner publish a live page and optionally allow visitors to duplicate it.

AcquisitionViralityProduct-led
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