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Referral program examples | Tactern
Tactern guide

Referral program examples

How companies structure invites, rewards, and activation events into a repeatable referral loop.

Patterns to understand first

Two-Sided Referral

Give both people a reason to make the introduction.

2 tactics

Referral Missions

Turn waitlist referrals into visible progress through points, missions, and rewards.

1 tactic

Company implementations

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DropboxReferral loop
01Existing user
02Shares invitation
03Friend signs up
04Installs desktop app
05Both earn storage
Mechanism map · Tactern analysis
Dropbox

Two-Sided Referral

Dropbox gives the inviter and eligible new user additional storage after the referral requirements are completed.

AcquisitionViralityProduct-led
WiseReferral loop
01Open eligible offer
02Share link
03Friend gets discount
04Qualifying transfer
05Inviter receives reward
Mechanism map · Tactern analysis
Wise

A free transfer for a friend, a reward for the inviter

Wise’s free-transfer invite program gives friends a transfer discount and rewards inviters after qualifying transfers.

AcquisitionViralityFintech
RevolutReferral loop
01Receive campaign
02Invite friend
03Friend completes requirements
04Eligible inviter rewarded
Mechanism map · Tactern analysis
Revolut

A reward after qualifying actions

Revolut referral campaigns specify actions an invited person must complete for an eligible reward.

AcquisitionViralityProduct-led
UberReferral loop
01Find eligible offer
02Share invitation
03Complete qualifying activity
04Reward issued
Mechanism map · Tactern analysis
Uber

Referral offers tied to local programs

Uber provides referral programs whose rewards and qualifying steps depend on market and participant type.

AcquisitionViralityMobility