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10 tactics

Company → Tactic → Pattern → Flow

monetization
NotionGrowth path
01Build personal workflow
02Invite team members
03Use shared workspace
04Review paid membership
Mechanism map · Tactern analysis
Notion

A personal workspace can become a paid team workspace

Notion distinguishes workspace members and guests, with paid membership depending on the selected plan.

Monetization
Virality
Product-led
SlackGrowth path
01Team adopts Slack
02Add active members
03Review plan
04Pay for eligible seats
Mechanism map · Tactern analysis
Slack

Paid membership follows team adoption

Slack prices paid workspace access around members, with billing rules describing eligible activity and adjustments.

MonetizationViralityProduct-led
LinearGrowth path
01Create workspace
02Track real issues
03Establish team workflow
04Evaluate paid plan
Mechanism map · Tactern analysis
Linear

A free workspace lets a team test its real process

Linear offers a free entry plan alongside paid plans for broader team requirements.

ConversionMonetizationProduct-led
LoomDecision path
01Record useful video
02Need advanced capability
03Inspect plan comparison
04Choose paid access
Mechanism map · Tactern analysis
Loom

Editing needs create an upgrade moment after recording

Loom differentiates paid video creation and management capabilities from its entry-level offering.

MonetizationConversionProduct-led
CalendlyGrowth path
01One person shares booking link
02Team needs shared scheduling
03Add team members
04Coordinate bookings
Mechanism map · Tactern analysis
Calendly

Scheduling expands from one calendar to a team

Calendly offers team scheduling plans for workflows that involve multiple people.

MonetizationViralityProduct-led
HubSpotGrowth path
01Adopt one hub
02Encounter adjacent need
03Evaluate connected product
04Expand customer workflow
Mechanism map · Tactern analysis
HubSpot

Connected hubs make adjacent team needs visible

HubSpot presents related products across marketing, sales, service, and other customer operations.

MonetizationRetentionProduct-led
DuolingoGrowth path
01Start learning free
02Build study routine
03Notice subscription benefits
04Evaluate paid learning
Mechanism map · Tactern analysis
Duolingo

Learning starts free before paid convenience becomes relevant

Duolingo combines free learning access with optional subscription products.

ConversionMonetizationProduct-led
RevolutGrowth path
01Use account
02Plan travel
03Explore relevant capability
04Evaluate eligibility and cost
Mechanism map · Tactern analysis
Revolut

Travel needs connect an account to adjacent services

Revolut groups everyday money and travel-related capabilities within its product offering.

MonetizationRetentionProduct-led
UberGrowth path
01Use eligible service
02Review membership benefits
03Join if useful
04Use across eligible services
Mechanism map · Tactern analysis
Uber

Uber One connects recurring rides and delivery

Uber One packages eligible membership benefits across supported Uber services.

MonetizationRetentionMobility
GrabGrowth path
01Open Grab for transport
02Discover delivery option
03Choose merchant
04Place delivery order
Mechanism map · Tactern analysis
Grab

Transport demand can introduce a delivery use case

Grab presents transport and delivery services within its broader consumer offering.

MonetizationRetentionMobility